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#1
Jessica Alcock (Dienstag, 18 Februar 2020 17:53)

Good afternoon,

I hope this finds you well.

I wanted to get in touch as I came across your work online and I think you would be perfect to showcase on an upcoming fashion designer showcase that I am creating for British Vogue.

I am currently putting together our exciting print and digital advertorial fashion showcase in April 2020 issue, with a campaign running across our May and June issues. I really enjoyed viewing your website and browsing your gorgeous pieces and feel that you would make a really unique addition to the showcase and would appeal greatly to Vogue’s affluent readership.

‘Designer Profile’ is our print showcase designed with the intention of promoting a range of hand selected designers’ work to provide inspiration for our 1 + million readers and fashion industry insiders. These pages are written in our house style so that your showcase would read as a recommendation from us. Your showcase would include an image and a 50-60 word biography written in the third person. Once featured you will then be able to use the scanned pages of the cover of the issue that you are featured in, as well as the page on which you are featured, on your website and social media pages. Should the opportunity be of interest, our rates for our most popular size start from as little as £680 + VAT per issue, continuing over a 3 month campaign including the May, June and July 2020 issues.

We are inviting those who secure a print campaign with us to also feature on our digital showcase, Vogue Retail, for an additional cost. The digital showcase complements our print showcase and enables you to reach out to our readers on an alternative platform alongside your print campaign. With Vogue Retail having 1.1 million page views last month and vogue.co.uk having between 3 and 4 million individual users per month, I am sure you can imagine the exciting potential of being included in this multi-platform campaign. There is only a 7% crossover between those who read the magazine and those who use our website and so by doing both print and digital campaigns you will be maximising on your reach to new engaged audiences. Also to note only, only a 1/3rd of those who use our website are based in the UK and so you will be reaching both a national and international audience by featuring on our website. Alike with the print campaign, your digital showcase would include an image and a 50-60 word biography written in the third person, showcasing the same work as featured in your print showcase. In order to feature on our digital showcase you must also feature in the print showcase. From as little as £300 + VAT per issue, continuing over a 3 month campaign and in addition to purchasing the print campaign, you can secure your digital showcase.

I would love to get in contact to discuss the opportunity in further detail and the alternative pricing and sizing options that I can offer. The artwork featured can be chosen by you, perhaps to showcase your best known work or the launch of something new. Vogue also offers a complimentary copy writing service and I would be delighted to create something on your behalf! Images and text can be updated for each separate issue.

Space is reserved on a first come first serve basis, so do let me know as soon as possible if you would like to feature. All I would need is your postal address and business telephone.

You would not be required to pay anything upfront, each issue is invoiced separately shortly after the on sale date, following which you have a period of 30 days to pay. The May issue will go on sale on 5th April, so the first payment would not need to be made until around the beginning of May.

As mentioned, if featured you are able to use the front cover of the issues and the advertorial page on your website and social media pages. This is a lovely way to build branding association beyond the printed pages.

I look forward to hearing from you and discussing the campaign.

Kindest regards,

Jessica Alcock

Managing Senior Sales Executive/Trainer, British VOGUE

Vogue House, Hanover Square, London W1S 1JU
Direct Line: + 44 (0)20 7152 3897

Email: classvogue@condenast.co.uk

Website: http://www.vogue.co.uk/

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